Scion’s history is obviously short and remarkably sweet. The brand was founded under its parent company, Toyota, in 2003 as a way to bring young buyers to the Toyota brand. The cars were different than most on the road, particularly the xB, a boxy little 5-door meant for the city. The cars are just a shade different than the typical market car today. Scion marketing plays up the difference, attempting to create a ‘unique’ experience for the Scion customer. As you might guess, Scion marketing goes after youth by directing consumers to websites to get the Scion experience, a bright, loud extravaganza that’s all about being young.
Scion Reviews & Features
August 23, 2015
We headed to SoCal to test drive the all-new 2016 Scion iA and iM models on the beautiful mountain and canyon roads around the Malibu area.
January 23, 2014
With its sporty new look, sleek interior and enhanced driving experience, the 2014 Scion tC is primed to be even more popular than its predecessors.
November 19, 2012
Featuring balanced performance and great style, the 2013 Scion FR-S is an authentic sports car at an affordable price.
October 31, 2012
If you're looking for a fuel efficient micro-subcompact with style, the 2012 Scion iQ should be at the top of your list.
Sites worth visiting
The Scion site showcases the customizability of the brand with completely modded-out versions of their three models scrolling across the front page. Links at the top of the page offer a look at Scion culture and owners in an attempt to connect Scion enthusiasts. In its current form, the page is a little lackluster, but at least the idea is there. If they could get someone behind an official forum/enthusiast site, it just might be a good thing.
Scion at Wikipedia
The Scion page at Wikipedia is as short as the brand history, and understandably so. Scion is a straightforward enough brand that there’s not much to discuss. The site does make an interesting comparison between Scion and the Chevy brand, Geo, which is probably fair to a certain degree. Scion probably hits a higher price point than Geo, and we can hope, a higher level of reliability.
Around the Blogosphere
Scion at Autoblog
If you thought you wouldn’t see Autoblog here, you’re nuts. They are, simply put, the very best at reporting auto news, and their Scion page is a testament. Most of the posts deal with custom Scions, which is no big surprise. The brand doesn’t do a whole lot more than let their advertising keep working and showcase the unique cars with even more unique versions. When anything does happen, though, you can bet Autoblog will have it.
Scion at Motor Trend
If you just want the news without all the frills that come with the Scion brand, check out the Motor Trend blog. They don’t update nearly as often as Autoblog, but there’s typically not a lot of news to report. They’ll also have features covering the market strategy at Scion, and take a closer look at what makes the brand successful than other sites.
Club Scion tC
The club section of the site leaves a bit to be desired. The forums are where the action’s at, and there’s plenty to go around. The tC has definitely become a choice car for modders and tuners all over the place, and this page is a testament to that feat. While there are plenty of tech tips and tricks, we like their ‘coffee house’ thread. This is one of few forums that offers space for folks to connect on more than just cars and the users actually USE it. Revolutionary.
This is one of the cooler forums we’ve been to. The threads are organized either by model or region, so you can stay tied in to your model of choice or just the members in your area. In some ways it seems fairly limiting, but even obscure regions have relatively active forums full of helpful posts.
The xB really seemed to be the car that sparked the Scion flame, and that’s what this page is all about. The forums are ridiculously active for such a young company. It’s probably enough to make plenty of other manufacturers we cover quite jealous. The thread to share your ride has some notably cool xBs for your perusal.
xB Release Series 5.0 Pricing Set
It seems strange for such a young car company to release a limited edition model so soon, but that’s just what Scion has done. The xB Release Series 5.0 will be a limited run featuring a custom paint job, body kit, and a moonroof for the first time on the xB. You can get it all well under $20k.
Scion xD: Another Mini Car
Like so many other manufacturers out there, the new Scion xD goes after the Mini cooper market buyer. Every Scion is a touch smaller than the other cars on the road, but this little hatchback is supposedly just as fun, if not more, than any other car out there.
Scion’s in Second Life
This isn’t really a brand new idea, but part of the Scion marketing scheme is getting the car into the hands of gamers. In Second Life, one of the most popular massively multiplayer games out there, players can go drive a Scion at the Toyota showroom. How’s that for cross promoting?