Life, liberty and the pursuit – it’s all that any of us really want, right? Well, that and a car to “return the favor” when we turn it on. Cadillac’s recent wave of clever marketing has followed the trend of all the luxury GM brands: get young people driving these cars. As they look to push away from their exclusive retiree image, the folks at Cadillac are putting more power behind the wheel and relying on a little star power to drive the success of the brand.
The Cadillac Automobile Company was formed in 1902 from the skeleton of the Henry Ford Company. Ford left the company in the hands of his investors, who immediately brought in Henry Leland, an engineer working with the Olds Motor Company, to assess the value of their plant and equipment for resale. Leland used the opportunity to offer his own 1-cylinder, 10 horsepower engine as the platform for a new automobile company. Cadillac was purchased by GM in 1909 and continued a long string of innovations on what we consider standard technology today.
Cadillac is one of the brands that will survive the GM bankruptcy and be a part of the "new GM." Quality is up, and now they have to push hard on sales. GM is making a big push for Cadillac in emerging markets like China and Russia, and with a new beginning we might see glory days for Cadillac again.
February 20, 2013
Boasting new features and the usual Cadillac luxuries, the 2013 XTS has the American icon poised for a big comeback.
November 17, 2011
Cadillac introduced the completely new XTS sedan at the LA Auto Show and we were on hand to snap some great photos.
October 24, 2011
The new Cadillac SRX is a high performance luxury crossover that emphasizes performance as well as styling.
October 17, 2011
Cadillac's new CUE system represents a great leap forward in the race to bring the digital lifestyle to the automobile.
The newest CTS is an improvement over its predecessor, but is it enough to capture the under-50 crowd?
Sites worth visiting
The Cadillac homepage stands in line with their latest marketing efforts, showcasing more of the Cadillac experience than information about the brand. Any Cadillac fan will appreciate ‘My Cadillac Story:’ a section of the site devoted to big names who remember their first or newest big car. You can even share your own Cadillac tale with the world.
Cadillac on Wikipedia
The Cadillac page at Wikipedia showcases the level of innovation the brand gave to the automotive industry. They offer a nice look at some of the most prominent technological successes of the brand, as well as a historical view of the brand’s success.
While you won’t see too many CTS-Vs tuned out for max performance, they continue to tear up the GT circuit under the Cadillac shield. The Team Cadillac page gives you an inside look at the cars, the team, and the latest news from the track.
Around the Blogosphere
Cadillac at Autoblog
Autoblog, how do we love thee? Let us count the ways. Seriously, these guys don’t miss a thing, and we owe them our eternal affection. What better way to stay up to date than with sharp commentary and to-the-minute news.
Cadillac Driver’s Log
It’s a rare thing to find a corporate sponsored blog that still maintains good information and a conversational style. The folks at Cadillac’s Driver’s Log have done just that, catering to the tastes and interests of their readers to deliver a well-rounded look at the new CTS all over the country.
Dashboard News - Cadillac
Get news on Cadillac from this excellent car blog.
sub5zero.com - Cadillac
great blog covering perfoemance cars. See how Cadillac stacks up these days.
Cadillac Country Club
You have to compliment Vinny on creating a personal Cadillac site that’s gotten so much attention. He hosts a load of information for the Caddy enthusiast, and he runs a newsletter to keep readers up to date on the latest site changes.
For just 6,000 members, this forum has an incredible number of posts. If you’ve been looking for an active Cadillac community with an easy-to-navigate website, look no further. With news updates, a video section, and a how-to page, this is a great place to look for anything involving Cadillac.
These guys are as liberal with their information as they are with the advertising. Once you get past all of the flashing banners, though, there is plenty of good info from intelligent and friendly posters. Be sure to cruise around their engine discussions for the latest technical tips and tricks.
CTS Will Need More Than Good Reviews
For once our friends at GM have been seeing great reviews of their latest models. The CTS is perhaps most notorious among these, though we have to wonder if the reviews will be enough. The Saturn Aura received similar praise but suffered low sales on the back of a weak advertising campaign. The New York Times has more.
2008 CTS is Motor Trend Car of the Year
The sedan world has long been dominated by foreign carmakers. This year, Cadillac broke the mold by delivering a luxury sedan with enough style and poise to take one of the largest awards in the auto industry.
Get Your Escalade in Green
When we’re talking about the Escalade, green typically refers to the color of money, and that green runs deep. The LA Auto Show tells a different green story about the Escalade Hybrid. The monster SUV is said to receive a 50% increase in fuel efficiency.