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Founded in 1937, Toyota was quick to become a major player in the international automotive industry. Kiichiro Toyoda, who established the independent Toyota Motor Corporation away from his father’s Toyota Industries, traveled to Europe and the United States to study the industry before creating a brand that would sell 10 million vehicles in less than 30 years.

The Toyota success story continues today, when slowly but surely, the Japanese carmaker has climbed to the peak of the automotive industry. The second largest manufacturer in 2006, estimates suggest Toyota unseated American rival, General Motors, as the world’s largest auto manufacturer in 2007. The Toyota Prius is a testament to the success of the brand as the most desirable hybrid on the road. As the company looks to the future, it hopes to bring the first plug-in hybrid to a serial production level. Still, for all its success, Toyota still faces the challenge of being an import manufacturer in markets weary of outsourcing. Probably the biggest challenge facing the brand today, Toyota will have to convince its largest market, American buyers, to invest overseas.

Our latest cars content can be found in the Cars category in our new magazine format and in the Toyota tag.

Toyota Reviews Archive

The All-New Toyota Supra Is Finally Here, And It Was Totally Worth the Wait
The all-new Toyota Supra has been a LOOOOONG time in the making, with the FT-1 Concept making its debut at the Detroit Auto Show way back in January 2014. Since then, there have been countless teasers, and we were beginning to wonder if we would ever see the production version of the car. But fear not, because the wait is finally over..

2017 Toyota Prius Prime2017 Toyota Prius Prime
November 6, 2016

We recently test drove the new Prius Prime from Toyota, a plug-in hybrid that pushes the envelope of what we’ve come to expect from hybrid vehicles.

2015 Toyota Camry Hybrid SE2015 Toyota Camry Hybrid SE
February 10, 2015

The quality of hybrids in the midsize sedan market is pretty impressive, but we suspect most buyers will have the 2015 Camry on their short lists.

2015 Toyota RAV4 XLE2015 Toyota RAV4 XLE
January 13, 2015

Over the years the look of the RAV4 has evolved considerably, and we suspect many buyers will use design as a differentiator in making their decision.

2015 Toyota Yaris2015 Toyota Yaris SE Liftback
December 11, 2014

If you're in the market for a subcompact, the 2015 Toyota Yaris is a solid candidate thanks to an aggresive new look and great fuel efficiency.

2014 Toyota Tacoma2014 Toyota Tacoma Double Cab V6 4X4
October 20, 2014

The Toyota Tacoma has found great success as a truck for work and play, and with the 2014 model, it will continue to dominate the midsize truck segment.

2015 Toyota in HawaiiFirst Drive: 2015 Toyota Camry, Yaris & Sienna
September 24, 2014

We headed to Hawaii to test drive the brand new 2015 Toyota Camry, Yaris and Sienna on the gorgeous island of Kona.

2014 Toyota 4Runner2014 Toyota 4Runner SR5 Premium
August 20, 2014

The redesigned 2014 Toyota 4Runner receives a rugged new exterior and improved interior without sacrificing its hallmark performance and value.

2014 Toyota Highlander2014 Toyota Highlander Limited Hybrid
July 9, 2014

Between its new design, packed interior and enhanced performance, the 2014 Toyota Tundra offers truck buyers with the luxury and toughness they demand.

2014 Toyota Tundra2014 Toyota Tundra 4 x 4 Platinum
March 5, 2014

Between its new design, packed interior and enhanced performance, the 2014 Toyota Tundra offers truck buyers with the luxury and toughness they demand.

2014 Toyota Corolla2014 Toyota Corolla S Premium
February 5, 2014

The Toyota Corolla has developed a reputation for quality, durability and reliability, and the new 11th generation model takes it one step further.

2014 Toyota RAV42014 Toyota RAV4
January 14, 2014

Redesigns aren’t always a sure thing, but there is little doubt that the folks at Toyota nailed it with the fourth-generation RAV4.

2013 Toyota Sequoia2013 Toyota Sequoia
December 10, 2013

Those in the market for a full-size SUV that's built on performance will want to check out the 2013 Toyota Sequoia, a workhorse SUV with impressive power.

2014 Toyota CorollaFirst Drive: 2014 Toyota Corolla
October 4, 2013

The Toyota Corolla has earned a reputation for reliability over the years, and with the new design of the 2014 model, it should attract even more buyers.

2014 Toyota TundraFirst Drive: 2014 Toyota Tundra
September 7, 2013

Toyota executives are stressing the "American-born" nature of the new 2014 Tundra, which should play well with buyers in this segment.

2013 Toyota 4RunnerToyota reveals the new 5th generation 4Runner for 2014
May 17, 2013

We got a first look at the next generation of Toyota's rugged, go anywhere vehicle before it hits showroom floors.

2013 Toyota Highlander2013 Toyota Highlander Limited 4WD
May 9, 2013

The redesigned 2013 Toyota Highlander really packs a punch, improving on its pioneering predecessor with a sleek exterior, upscale cabin and plenty of power.

2013 Toyota Avalon XLE2013 Toyota Avalon XLE
April 23, 2013

The 2013 Toyota Avalon ushers in a new era of their popular midsize sedan with passionate styling, innovation and luxury.

2012 Toyota Prius c2012 Toyota Prius c
October 17, 2012

The 2012 Toyota Prius c may be small, but it has plenty to offer, with the same options and styling of more expensive rivals.

2012 Toyota Camry XLE V6 Sedan2012 Toyota Camry XLE V6 Sedan
August 29, 2012

The new Camry is a smart balance between sophistication and fun, a real head-turner with a V6 option for extra juice.

2013 Toyota Venza XLE2013 Toyota Venza XLE
August 8, 2012

Combining the comfort of a car with the utility of a truck, the 2013 Toyota Venza XLE is one crossover worth checking out.

2012 Toyota Prius V2012 Toyota Prius V
May 4, 2012

The 2012 Toyota Prius V is another breakthrough for hybrids, offering a ton of space and excellent fuel efficiency.

2011 Toyota FJ Cruiser2011 Toyota FJ Cruiser
April 2, 2012

If you're in the market for a true SUV, the 2011 Toyota FJ Cruiser really delivers in performance and off-road toughness.


The Toyota official homepage is all about creating a relationship between the consumer and the car. You can certainly find the retail tools you’d expect, but the ‘About Toyota’ portal will lead to a site that explores Toyota’s company values and what that means to the everyday consumer. Here you’ll get all the smiling, diverse faces you can possibly handle in a flash video from the big guy. Enjoy!

Toyota on Wikipedia
Toyota’s worldwide success means there’s plenty of information on the past and future of the brand, and Wikipedia’s got it all. This is one of the best automotive pages we’ve seen on our favorite free encyclopedia. It’s well researched, thoroughly cited, and full of pictures featuring every facet of this diverse brand. We know you have to worry about your numbers, Toyota, but take a page from the Wiki book and get some real information on your site.

Toyota at Autoblog
When we mention the biggest automaker in the world, we have to mention the best blog in town. Autoblog will be there with official sales numbers, the latest insider news, and all the best shots from the biggest shows. These guys dig into and under anything and everything to bring us Toyota’s newest news and we love them for it.

Dashboard News - Toyota
This car blog follows all the majr brands. Can Toyota maintain its dominance? - Toyota
This men's lifestyle site has fantastic car content. Check out their Toyota coverage.

sub5zero - Toyota
Even exotic car sites will follow this amazing car company.

Community Sites

Toyota Nation
When the active forum base on your favorite site is more than 100,000, you can bet there will be ads. LOTS of ads. That’s certainly the case with Toyota Nation, but we’re pretty sure the awesome readership and huge forum base came first. What comes out in the end is a great site with loads of information for the discerning Toyota enthusiast. The page boasts model specific forums and even Toyota subdivision forums. Good stuff.

Toyota Owners Club
This is another great page for Toyota enthusiasts to discuss the loves of their lives. The page offers subdomains for individual countries, but frankly, we don’t think anyone knows how to use them. The main forums are more than enough, and far more active than any single subdomain forum in the group. Don’t miss the member-only picture galleries to share your ‘Yota with the world.

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