In 1922, William Lyons founded the Swallow Sidecar Company to make sidecars for his motorcycles. Little did he know the company would progress to aviation during World War II, and eventually become one the world’s premier automotive brands. As many early manufacturers did, Jaguar would change hands several times over the past eight decades. Most recently, Ford purchased the English carmaker in a deal that closed in 1990.
Since purchasing Jaguar, Ford has struggled to achieve profitability and overcome the reliability issues the plagued the carmaker in the early 90’s. Ford announced their intent to sell Jaguar in June of 2007. While no sale has been finalized, Jaguar continues to develop marketing campaigns for the new XF, a car that draws on the heritage of luxury sport vehicles that made Jaguar so popular.
Sites worth visiting
Jaguar
Amidst the turmoil of the company sale, the Jaguar site will continue to provide a place to explore your model of choice. Build your own Jag or find the best pre-owned vehicles available, all certified by the manufacturer.
Jaguar on Wikipedia
The Jaguar page on Wikipedia may be short, but it includes plenty of great information, including the history of the brand and developments in the ongoing sale. The page also sports some excellent pictures of historical Jaguar models. Be sure to check the additional pages for Jaguar’s proprietary engines.
Around the Blogosphere
Jaguar at Autoblog
You can bet our friends at Autoblog have been following Ford’s selling frenzy quite closely. They’ll keep you up to date on the very latest sale developments without sacrificing any news of the manufacturer’s continued efforts to produce the very best luxury vehicles. Can the XF save the brand? These guys will let you know.
Jaguar at The New York Times
The New York Times devotes most of their blog space to major developments in the auto industry, so you can understand why they’ve given so much air to Jaguar of late. They’ll watch the rest of the sale closely so you won’t be stuck digging for news.
Jaguar at Motor Trend
This page covers a lot of the same news Autoblog picks up, but they’ll often offer a different focus. They post monthly, so stop in from time to time to get a fresh perspective on Jaguar’s biggest news.
Community Sites
Jag-Lovers
Jag-Lovers is one of the oldest Jaguar fan sites on the web. They started in 1996, centered on discussion lists. They have since evolved into forums, and although they are cluttered, their message boards hold more than a decade worth of posts.
Jaguar Clubs of North America
With a list of Jaguar clubs around the country and their own forums, this a great site for long-time jag fans and recent converts alike. They also publish the Jaguar Journal, the oldest Jaguar magazine around.
Jaguar Forums
This is a young forum, which focuses mostly on the X-Type models. They could certainly use some of you history buffs to expand their forums for Jaguar’s legacy models.
Recent News
Jaguar Returns to Racing Roots
Some might say Jaguar hasn’t been able to turn a profit because they’ve abandoned their racing roots. Recent spy photos at Jalopnik show what appears to be the Jaguar XFR. The car would likely sport a 4.2 liter V8 capable of nearly 500 horsepower. Perhaps this is the return we’ve all been waiting for.
Jaguar Continues To Struggle With Reliability
A recent study indicates Jaguar still sits at the bottom of the reliability list with at least one model. Other British-made vehicles top charts, indicating state of the art facilities for her majesty’s foremost brands.
Ford Receives Bids on Jaguar
Ford has received at least a half-dozen bids on its British luxury sale. The bids come from several equity firms as well as India’s largest carmaker, Tata Motors. Estimates suggest the deal should be much more than the $931 million drawn by Aston Martin.
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