Hyundai used to be synonymous with junk. Founded in 1967, Hyundai didn’t enter the US market until 1986. The Korean imports were notorious for being at the bottom of the price range for sacrificing anything involving quality. After acquiring Kia Motors in 1998, Hyundai began a turnaround, slapping a 10-year, 100,000-mile warranty onto all of their vehicles and overhauling their biggest sellers. In the past 10 years, Hyundai has revitalized their brand image, and made a new reputation for themselves as a moderately priced, high quality automobile. The company ranked second in the industry for ‘initial brand quality’ in a 2006 J.D Power & Associates Survey, just behind Toyota, cementing their image in the quality import market.
March 27, 2013
Featuring more room and enhanced performance, the 2013 Hyundai Santa Fe GSL and Limited are great additions to the CUV segment.
March 20, 2013
Boasting an eco-efficient powertrain and generous features, the 2013 Hyundai Elantra Coupe continues to impress.
December 12, 2012
Featuring a top-notch interior and impressive performance, the 2013 Hyundai Veloster Turbo is great value for its price.
November 28, 2012
Hatchbacks have been making a comeback lately, and the new 2013 Hyundai Elantra GT is at the front of the pack.
October 10, 2012
Hyundai continues to surprise with the 2013 Genesis Coupe, a car with excellent styling and handling at a great price.
August 28, 2012
Hyundai targets young families with their practical but well-styled and competitively priced Santa Fe.
July 3, 2012
With performance to match its impressive styling, the 2013 Hyundai Veloster Turbo is a great value for any young buyer.
April 17, 2012
The 2013 Hyundai Azera marks the return of the full-size sedan with an all-new look and modern quality and fuel economy.
February 13, 2012
The 2012 Hyundai Genesis 5.0 R-Spec delivers everything you expect from a sport luxury sedan at a reasonable price.
December 14, 2011
With modern styling and impressive fuel efficiency, it's easy to see why so many people like the 2012 Hyundai Veloster.
October 13, 2011
We test drove this sharp, three-door coupe in Michigan on a beautiful fall day.
September 8, 2011
With a smooth design and an excellent driving experience, the 2011 Hyundai Equus Signature is a serious luxury sedan.
August 16, 2011
Hyundai took a gamble entering the luxury sedan market, but the Genesis 4.6 has nearly everything you could want from a car.
August 4, 2011
We drove the completely redesigned 2012 Hyundai Accent on the roads of Ann Arbor and were pleased by its design and value.
July 21, 2011
We drove the new 2012 Hyundai Genesis in Ann Arbor and came away impressed by its luxury features and affordability.
July 18, 2011
This compact sedan will fool you into thinking you’re driving something larger and more expensive, even though you’re in a very affordable vehicle that gets best-in-class 29 MPG in the city and 40 MPG on the highway.
July 5, 2011
The fit, finish, and design of the 2011 Hyundai Genesis Coupe can compete with the best cars on the market.
April 26, 2011
Hyundai's improved reputation gets another boost. With its stylish design and even nicer sticker price, the Hyundai Sonata Limited Turbo will scare its rivals.
Sites worth visiting
The Hyundai homepage has all the trappings of your standard retail auto site. You can custom build and get price quotes, as well as look at the latest industry news. They also have a special awards section to showcase the recent success of the company.
Hyundai at Wikipedia
The Hyundai page at Wikipedia offers an objective view at the faults of the company’s past and the successes of Hyundai today. The page directly covers Hyundai development in the US, including the new minivan, the Entourage.
Around the Blogosphere
Hyundai at Autoblog
Autoblog, as always, gives you all the in-depth coverage on Hyundai you could want. They post spy pics of the latest models and keep tabs on technology development for the brand. If anything new hits the fan, you can be sure Autoblog will catch it first.
Hyundai from Motor Trend
The Hyundai page at Motor Trend shares a lot of the stories and pictures of Autoblog, just with a different style. If you’re interested in a stiffer, less-personable tone and just want the facts, the Motor Trend blog is the spot for you.
Honda Performance Forums
As nice a model as the new Sonata may be, the tuner market is much more interested in designs like the Tiburon or the new Genesis Coupe. This forum is wholly dedicated to all aspects of inching more horses from Hyundai. They’ve got more than 40,000 members, so you shouldn’t have much trouble finding answers to any of your questions.
This site may not look like much, but they’ve got more than 30,000 members and model specific threads for your most pointed questions. If you’re a technical wiz with Hyundai models, you could help and some meat to their thinnest forum section.
The Korean unveiling of the Hyundai Genesis means we get to see all of the goods before they hit US streets. The car is expected to hit $40,000 on the top end, meaning we could see Hyundai in the entry-level luxury market, and doing quite well.
The Real Genesis: The Genesis Coupe
The up and coming Genesis wouldn’t be nearly as exciting if the rear wheel drive beauty didn’t have a 2-door cousin. The car is expected to hit more than 300 horsepower, and there are rumors about a Hyundai sponsored drift circuit Genesis.
Toyota Calls Hyundai a ‘Strong Enemy.’
When Toyota calls you a strong enemy, you know you’ve hit the big time. That’s exactly what happened for Honda this past November, marking their brand revitalization with the recognition of the world’s premier brand.