The naming and branding of Audi AG is one of the more interesting stories in automobile history. Audi began not as one company, but as four, the first of which was A. Horch & Cle. August Horch, a former production manager for Karl Benz, established the company in 1899. Just ten years later he would be forced out of his own company and attempt to start the Horch Automobil-Werke GmbH. Unfortunately, he lost the lawsuit to use his own name in the new company. Talk about being kicked while you’re down.
After losing his legal battle, Horch took the Latin translation of his name to form Audiwerke GmbH, the beginning of the company we know today. The iconic ‘four-ring’ emblem signifies Audiwerke and the three other companies that joined to form Audi: Auto Union, NSU, and DKW. Audi became the first European manufacturer to offer left-hand drive vehicles. Volkswagen has owned Audi since 1964.
September 19, 2012
Boasting great style, lots of space and top performance, the 2012 Audi Q7 TDI is the total package for luxury SUV lovers.
May 24, 2011
The good life gets even better for those who can afford the lavishly supercharged Audi S5 Cabriolet.
May 19, 2011
In the crowded crossover segment, the Audi Q5 stands out from the pack. Audi utilized every spare inch of this car and still maintained the comfort and luxury we expect from the brand.
Sites worth visiting
Audi’s official site has one of the coolest car galleries we’ve yet seen. As usual, you can also find general and company information for the Audi brand. Take a look at Audi TV, a proprietary site with some cool videos all about the Audi experience.
Audi on Wikipedia
The Audi page on Wikipedia is full of information about Audi’s rich history and development. The page has some excellent subsections devoted to the Audi Racing team and Audi’s technological innovations.
Introduce yourself to the incredible cars and drivers of the world-class Audi Racing team. The site features news updates, pictures, and a brief look at the technical specs of their track racers. This is Audi at top speed.
Around the Blogosphere
Audi at Autoblog
From the new R8 to the A1 concept, the guys at Autoblog will do your research for you. These guys are the experts at being on top of anything worth mentioning, and Audi is no exception.
German Car Blog
As you may have guessed, this site covers everything that comes from German automakers. The pay a lot of attention to both VW and Audi, so check back often for videos, news, and reviews.
Author Maria Palma delivers Audi news with a personal style. Her site is full of the latest information, YouTube vids, and conversational punditry. What more could you ask for?
Your classic enthusiast forums, these are highly active boards with a huge variety of threads. At almost 50,000 members they keep the ads to a minimum and information at max capacity.
This is the granddaddy of Audi fan sites. They host exclusive features, report on the latest news and have incredible forums. Check out the resources section for some tech-oriented info. This is a site you cannot miss.
This is another great Audi community site with a focus on connecting members. They feature a member bio section to promote communication between forum posters. This is sure to be one of the friendlier forums you’ll visit.
2007 TT to Appear in Gran Turismo
The 2007 Audi TT recently won Sony’s Gran Turismo Awards, giving the car a place in an upcoming series installment. Be sure to look for Marcel Horn’s orange beauty on a Playstation near you.
Audi Enters the Metro Market
The new Audi Metro concept is turning heads with some green ideology. The car can run on pure battery for up to 62 miles before converting to a start/stop hybrid, reducing emissions and fuel consumption by 15%.
2008 S4 in the Wild
A couple of car geeks in the Netherlands caught some shots of the 2008 S4 on the road without any camo. Read on for specs and some very nice pics. Ain’t she purty?