Can Acura get its mojo back? The company has been making great cars for years, but the design hasn’t lived up to the engineering and performance for years. Yes, I never liked the front grille they featured for the last decade or more.
However, one look at the Acura Type S Concept that will debut at Pebble Beach and Monteray Car Week suggests that the Acura luxury brand may be on the verge of a resurgence. This vehicle is beautiful and it all starts with the front fascia. When Acura debuted the pentagon grille with the MDX, I wasn’t completely sold on the new design. It was certainly a significant improvement but I wasn’t sure if it would work as a signature grille across the entire line. The Type S Concept puts that issue to rest. Coupled with the “four-lamp Jewel Eye LED headlights,” the front fascia is simply gorgeous and bodes well for the immediate future of Acura designs.
The design of the Type S Concept is both muscular and elegant, and should draw a fair share of consumers from other luxury brands. This concept vehicle sets the stage for the return of Type S performance variants and will heavily influence the character of the upcoming, second-generation TLX Type S. We can’t wait to see how these design concepts translate to the production vehicles.