It’s always impressive when an iconic brand can be brought back to life. With Hummer, the brand represented everything that was wrong with a culture that had ignored the environment. Regardless of your opinions on that matter, we can all acknowledge what the Hummer brand had become.
Then, GMC decided to revive the brand and completely change the perception. The Hummer is still a badass, muscular vehicle, but now it’s an electric vehicle! What a shocking development!
GMC is introducing the 2024 Hummer EV SUV during March Madness, which should generate quite a bit of hype. Just take a look at these photos and you can see how this looks like it has the makings of a very successful transformation.
