In just a few years of its existence, TikTok has established itself as a leading player in the world
of social media. Today, the platform boasts of over 2 million downloads and has a billion active
users. Although the popularity of Tiktok was initially restricted to Gen Z users, today, people of
all age groups have taken to TikTok. This has set the stage for Tiktok brand marketing, and
many brands are on the lookout for ways to leverage this platform to reach their target users. In
this article, we will throw light on some lesser-known facts in this regard.
View Value of Your Followers
Like every other social media platform, the engagement on a TikTok post is directly related to
the number of followers. The larger your audience, the easier it is for your posts to get viral.
Studies have shown that an average of 1% increase in followers can be associated with a
0.65% increase in views per post.
To understand this, let us consider an example where your brand has 100 followers on Tiktok.
To improve your reach, you organize a $500 giveaway contest, and that gets you 20 more
followers. As per the study, with this 20% increase in your followers, you can hope for a 13%
increase in the number of views. Thus, running paid campaigns will give you value for money.
Most Popular Brand Niche
A look at the average views per video of content from different genres will reveal that
Technology and IT-based brands are the most popular niches on TikTok. The average views for
videos in this genre show a whopping 2.3 million views. Areas such as Food & Beverages,
Gaming and Media are the next in order of popularity.
You will be surprised to learn that the most successful brands on TikTok are not the billion-dollar
tech firms. For example, posts by the WHO are among the most popular ones on this platform.
As a content creator, you need to understand that while your industry of operation can have an
impact on the views, ultimately, your creativity will drive you in the world of TikTok success.
Role of Music in Video
Almost 80% of TikTok videos have music, and these perform better than mute videos. Since
dance videos are the most popular form of TikTok content, the use of upbeat music is
understandable. 62% of TikTok videos have upbeat music while a mere 10% have suspenseful
music. If you want your video content to gain popularity in TikTok, you must try to add music to
all your videos. The choice of music will depend on the theme of the video.
Feelings Associated with TikTok Videos
Any digital marketing endeavor is a constant struggle to get your audience to associate positive
emotions with your product. The positive outlook will tempt the viewers to do what you expect of
them. This may be purchasing the product, availing your service, participating in an event, or
anything else.
The industry genre and brand identity play a key role in deciding the kind of emotions to evoke.
For example, if your brand is associated with the airline industry, you would want your viewers
to associate a calm and safe feeling with the brand. On the other hand, if you sell an aerated
beverage, a sense of adventure would work better for you.
A look at the most popular TikTok videos revealed that 30% of them leveraged some form of
humor. Meme videos and funny content go well with the brand image of most firms and have
the highest chances of getting viral in TikTok. The meme templates of InVideo allow you to
create such funny TikTok content in a matter of minutes.
Successful TikTok Video Designs
TikTok offers content creators a wide range of graphic overlays, filters, and other tools to
express their creativity. It is observed that more than 50% of the successful TikTok videos have
on-screen texts, making it the most popular form of content.
While some content creators leverage on-screen texts to add side notes and commentary,
others initiate CTAs with such texts. You can also add texts to convey minor details or additional
promo codes without having to spell it out in the video. Animations are another popular TikTok
video design, and about 16% of videos use it.
Types of Branded TikTok Content
A look at the Tik Tok marketing report would reveal that brands are exploring this platform to
build their reputation. A whopping 90% of branded content on TikTik speaks of some form of
brand placement. Thus, you need to create standout promotional content if you want your brand
to get noticed on this dynamic platform.
You will be surprised to learn that only 25% of promotional videos have influencer
collaborations. Looking at the performance of videos, you will realize that it is worth the
investment. If you are keen to experiment with your brand content on TikTok, you can try
creating dance videos and tutorial videos as well. These account for 15% and 14% of the overall
video views and are likely to get popular.
Optimizing Videos for TikTok
While TikTok allows you to enter a maximum of 150 characters in the video description, shorter
video descriptions are seen to perform better. On average, the video description of popular
videos is about 87 characters. The average hashtag usage stands at 3.26 hashtags per video.
While this may seem like a small figure, you will be amazed to learn that 87.3% of TikTok videos
have at least one hashtag. Thus, if your brand is eyeing TikTok success, you cannot expect to
achieve it without the help of hashtags.
Understand that TikTok is a crowded marketing platform, and you need to optimize the length of
the video if you want to see it get noticed. Videos that are 9 to 15 seconds are the most popular
on this platform. Hence, we recommend that you do away with any fillers and keep the video as
short as possible.
The above figures illustrate that TikTok is the ideal place for brand marketing. Most people
come to TikTok to unwind and relax after a long day. That is why, when branded content is
presented in a fun manner, it is likely to get viral on the platform.
If you plan your strategies well, TikTok can help you reach out to a wider audience and improve
your brand visibility. This is especially true if your target audience is younger demographics. As
you look to leverage TikTok for promotional purposes, we hope that the facts discussed in this
article helped you gain clarity in your journey.
