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As the publisher of the Guaranteed to Get a Date Guide (the 2nd edition is now available, by the way), I get dozens of e-mails everyday from satisfied guys telling me their success stories using my personal ads to get dozens of dates. But one e-mail I received a few weeks ago really caught my attention. When I logged into my e-mail that day, there was a message sitting in my inbox with a subject headline that read, "I have responses, Now what?" I knew just from the subject line that the personal ads featured in the Guaranteed To Get A Date Guide had really helped this guy. But I was shocked to hear just how successful he was. To make a long story short, I've been talking to this guy (I'll call him Goldberg) for two and a half weeks now, and he's been dating chicks left and right. Here's a quick note he sent me on May 5: "Hey Jack, To date I have had over 200 views of my profile (this means his ad has been clicked on 200 times), over 20 replies, at least five new ones over the weekend, and one new eye contact." I'll be honest with you, getting 200 women to click on your ad is a dream come true. And considering he's received more than 20 replies, which is a "conversion" rate of at least 10%, he's well ahead of the game. By the way, if you're interested, "Goldberg" used personal ad template #1 to land all of those chicks. Just how effective is personal ad #1? Well, Goldberg forwarded me one of the first responses he received. I'm only going to reprint the first two sentences of the response, because the rest is pretty much standard reply material -- I'm so-and-so, this and that. Here it is: "Goldberg, you are a hell of a writer! I'm sure that you have been told that before." Now, I know that at first glance, this might not mean much to you. But as a professional advertising write, I can tell you that Goldberg is literally reeling in the trim with his personal ad. And as I stated in part one, part two and part three of my Bullz-Eye series, if you can write a good personal ad using my 3-U method, you can land a lot of women off of these sites. Period. But, in this article I'm not going to explain how to write an effective personal ad. You can read my three previous articles, or you can go directly to WeeklyScore.com to read more about the Guaranteed To Get A Date Guide. In this article, I'm going to address an issue that Goldberg originally e-mailed me about. And that is: Once you get replies from your ad, how do you reply back? Or, more importantly, how do you reply back in such a way that you easily land a date with her? That's a good question. In many ways, your reply should be no different than your personal ad. In other words, the 3-Us (uniqueness, ultra-specificity, and urgency) should be included in your reply. But there should also be other elements in your reply as well. Here are some handy tips when replying back and forth with a chick who has responded to your personal ad: 1) Keep it short. Always, always remember this: Don't blow your wad by revealing everything in your first e-mail to her. If you tell her everything right away, there's no reason for her to respond. Assuming she asks a few questions, answer one or two, then ask her one or two questions in return. Asking her questions will accomplish two things: 1) It will show her that you're interested in her; and 2) it will keep the conversation rolling. 2) Try to be funny. And I don't mean to tell her a joke. I mean, use more wit and humor as opposed to straight out jokes. And keep the dialogue "conversational." I can't stress that enough. Don't write formally, i.e., "Hello Lisa, how is your day? My day is fine. But I can't wait for 5:00 so I can go home." Instead, "Hey Lisa, I just got a quick break, so I thought I drop you line to say what up! I can't wait to beat feet out of this joint. I'm meeting a few friends after work at a watering hole for a little, uh, social lubrication, if you catch my drift." 3) Use your compliments sparingly. Don't be a raging river of compliments. One thing women hate (or will come to hate) is a man who is overbearing with compliments. Instead, be very selective through implication. One of my favorite greetings when replying to a woman's e-mail is: "How ya doing today, doll-face." And then tease her at the end by saying, "So, you're in the office today. Whatcha wearing?" But I recommend only doing this after you get to know her a little bit. 4) Don't be in a rush to meet her. One of the women that responded to Goldberg's ad wanted to meet him asap. I told him to reply back with: "Sure, I would love to meet up with you. At the moment, my weekend is completely booked. But by mid-week I'll be free. You pick the place, that way you feel comfortable. And I'll pick up the drinks. Cool?" There you have it. A quick and easy way to respond to the mountain of e-mails you'll receive when using my personal ads. If you want to get the second edition of the Guaranteed To Get A Date Guide, check out WeeklyScore.com. As always, there are four personal ads that you can use right away, including the exact ad that got me 23 women in a week…and including the ad that Goldberg used that more than 200 women clicked on.. Happy scoring, Jack Conway Executive Publisher
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