Influencer marketing is an enormous industry, with companies spending over half of their marketing budget on influencers.
According to 85% marketers, ROI from influencers are better than other marketing channels.
Influencers help increase your brand awareness through excellent word of mouth and social proofs. Their credibility helps to attract the best customers and delivers strong ROI.
But investing in influencers is costly and comes with uncertainty if they don’t deliver the brand message in the same tone as the brand markets itself.
To save yourself from these pitfalls, you can choose to market like an influencer.
Today, we’ll discuss different aspects of influencer marketing and some strategies to help you get started.
Who is an influencer?
Influencers are people who have an authoritative presence in a niche.
They have the power to affect the purchasing decisions of people through word of mouth and directed content.
What is Influencer marketing?
In Influencer marketing, a brand forms a partnership with an influencer to market its products.
Because of the huge fan following influencers help create conversations around the brand and guide potential customers through their buyer’s journey.
How to market like an influencer?
Now, let’s go through a series of steps to help you influence people.
Find your audience
If you aren’t targeting the right audience, your content won’t yield the desired results.
Say you’re a graphic designing company, then your target audience could be artists and designers who love to create with technology.
You can find your audience through research on people who are passionate about your products. Social media and online forums’ are a great place to start.
Decide your goals
What do you want to achieve through your content?
Based on the buyer’s journey, different segment of audience require different goals.
For instance, someone who is about to make a purchase would be interested in transactional content rather than informative posts.
Hence, assign specific goals to your content before targeting the audience.
What’s your content strategy?
Do you have a content strategy? If not, then create one.
Most brands post content and execute campaigns without a strategy. This is a huge mistake and might lead to failure, eventually.
A content strategy focuses on making plans and databases for all your content requirements.
You can create a content calendar to specify the type of content you want, targeted platforms, associated goals, responsible individuals and targeted persons.
By planning content ahead of time, you can create the best campaigns to drive your goals.
Engage Engage Engage
People love when brands engage with them. You can start a conversation with your fans, talk about their interests, listen to their pain points and make meaningful connections. This is important to build trust within the community.
Try to reply to every comment on your post and assist the customers when they face problems. But remember not to pitch your products because this’ll show you’re trying to manipulate them to make a purchase. Instead, shape the conversations and offer value.
Consider outsourcing your engagement to a marketing agency such as growthoid.
Post consistently & Use platform specific functions
Influencers have millions of followers because they post consistently, which allows them to engage with their audience regularly.
But don’t limit your creativity to traditional posts rather take advantage of platform specific functions like live sessions, reels and stories on social media platforms.
People believe other people who have used your products. This is where you can pull a list of positive testimonials from the users of your products and create content around them.
When people see happy customers, they connect to the brand.
Collaborate with other influencers
You can collaborate with influencers in your niche to create brand awareness. This will help you connect with a distinct set of audience who might be interested in your products.
You can do this by forming relationships with other influencers and asking for a favour or promoting them in return.
Host competitions and giveaways
Who doesn’t want a free product?
Competitions and giveaways are one of the best ways to attract followers and create massive engagement.
People are always up for some entertainment and love when brands host contests and Q & A’s. You can ask questions on your niche, products, and urge them to share their stories. Giveaways and discount codes keep the audience excited for future contests.
This is how you can market like an influencer. The trick is to make your content customer-centric. Take the extra step to provide value to the audience and build trust before pitching offers.