Trends in the HoReCa Business


food truck

Cloud computing facilitates decentralization. Imagine if you used cloud computing to manage the paperwork on a fleet of food trucks. You could more efficiently organize them, and more totally capitalize on the available market in your local area.

It even becomes possible to reduce certain costs in terms of operational infrastructure. For example, Clockspot can be used to make payroll less of a challenge. You might be able to reduce personnel needs while increasing operational effectiveness.

Legal Idiosyncrasies Are Always in Flux

In Colorado, the legalese used to define public thought around recreational cannabis use involved regulating it like alcohol. Even in places like Texas, such initiatives are being considered. Alcohol may not be the only “vice” your HoReCa business needs to consider for competitive viability in the near future.

Accordingly, you want to familiarize yourself with laws already in place. In Texas, it’s not without the realm of possibility that such a thing could be legal in the next decade. You can learn more about Texas alcohol laws on this site:

Even if you’re not considering this kind of shift, there are legal realities which surround what you’re liable for on your property if you serve alcohol, and those legal definitions change, you could find yourself unexpectedly on the hook for crippling fines or restrictions. Always keep yourself up-to-date on what sort of legal shifts characterize vice law.

The Crowdshare Market

It’s important to pay attention to trends in Public Relations as you go about managing your hotel, restaurant, or catering operation. Something that’s increasingly relevant owing to cloud computing is the mobile market. Have you heard of the “Yelp!” trend? Reviews can be posted which could undermine your HoReCa business.

Also, people want to get things delivered. Crowdshare economies are rising. Uber, PostMates, TaskRabbit, Lyft, Honeyfund—these are all crowd share businesses impacting the economy. Some involve posting money, some involve contractors who are essentially employees. Regardless, if you have relevance in terms of mobile interaction, there’s a high likelihood it will positively benefit your HoReCa business.

Keeping Your HoReCa Operation Perpetually Viable

Changes in the industry are always going to be a reality of HoReCa operations. To keep yours from being undermined, you’ll want to know what kind of transition is taking place and have response mechanisms to handle these things. There will be shifts in law, and technology today plays a big part in transitioning what it means to operate a business.

Malls used to be a big deal because you could get all you wanted in one place. The internet has pulled the rug out from under many shopping malls. Few are where they were in the eighties and nineties. Being able to order food on demand and have it delivered is something else that’s getting popular. Differing vice law will affect these sorts of shifts.

Keep an eye on competitors to ensure you’re maintaining your operation at the right level of contemporary trend alignment. Some trends don’t last, sometimes competitors are wrong. When you know what everyone’s up to, you know what your demographic expects. HoReCa operations have economic stability, but the game’s changing; know what that means.


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